More than a studio.
is the house behind a growing portfolio of brands, communities and experiences.
We bring strategy, identity, content, technology and operations together under one roof, building concepts people want to discover, join and return to.
Created in Munich. Built for culture.
- MUNICHTREND
- BEATLETICS CLUB
- THE SHAKEROOM
- GLAM MUNICH
- BAR FREDO
Brand strategy & identity
We turn ideas into distinctive brands, from positioning and identity to digital presence and experience.
Content, community & partnerships
We grow brands through social-first content, creator partnerships and communities that connect online and in real life.
Experiences & operations
We take brands beyond the concept: producing experiences, building systems and supporting the daily execution behind lasting growth.
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A city platform built into a growing community for culture, experiences and meaningful connections in Munich.
Explore Munichtrend -
A movement brand bringing training, music and community together through social-first fitness experiences.
Explore Beatletics -
A functional drinks concept developed from brand idea to product, digital experience and physical space.
Explore Shakeroom -
A curated social format creating premium day-to-night experiences through music, hospitality and community.
Explore Munichglam -
A neighborhood café and bar activated as a community hub through recurring events, brand partnerships and cultural formats.
Explore Bar Fredo -
Coming soon
Triva München
Explore Triva
Built & operated by
5
Brands
Munichtrend · glam Munich · beatletics club · The Shakeroom · Bar Fredo
38K
Munichtrend Community
A city platform built into a growing community for culture, experiences and meaningful connections in Munich.
5.1K
glam Munich Community
A curated social format creating premium day-to-night experiences through music, hospitality and community.
2024
Founded in Munich
Created in Munich. Built for culture.